Music Videos

Britney Spears - Hit me Baby One More Time.
Pop Genre:
- Dancing
-'Lively' (Fast Paced)
- Universally Acceptable
- Routines (Busy)

Narrative:
- Fantasy (Daydream) signified by flashbacks
- No links from visuals to lyrics
- Tiny Micro narratives - seperate scenes

Representation:
- School girl (highschool) - massively culturally significant to primary audience (mostly American teenagers.)
- Textual Reference - GREASE

MICRO ANALYSIS:
Visual Codes: - Star as centre-stage/focus.
- Soft focus - to establish daydream.
- Close-up and wide shots.
- Movement - Panning

Editing: - Fast paced editing (quick shots)
- Music dictates the edit/cut (Beat)
- Jump-cut (far away to close up)

Mise-en-scene: - Vibrant colours of costumes
- Costumes establish setting eg. school uniform and tracksuits for gym.
- Suggestive - tight fitting clothes.
- Large scale sets - highschool

Sound: - Diegetic sound - contrasts from reality to fantasy.

Goodwin's Theory: - Voyeurism - granting the viewer access to their idol.
- Establish artist as a star - centre-stage, bright clothes, close-up and lip sync.