Contrasting Newspaper Analysis

Daily Star Sunday

Target Audience: 18-30 year olds.
Genre: Newspaper
Narrative: Gossip
Representation: Celebrities lifestyles - glamorous.

Visual Codes
- Main picture is of 'the only way is Essex' star and Peter Andre with the headline 'Pete's Love Child' showing this is a celebrity based newspaper.
- There is a political side to the newspaper as it shows how 500,000 march against cuts - however, this is only a small image in the bottom corner of the page.
- Contrasting colours of yellow and red.
- Includes offers - '2 free creme eggs for every reader', 'Get today's Sunday express for 40p.'

Layout and Design
- White border around the page - not used all the white space available.
- Bright colours.
- Images and headlines are all written within boxes - rectangular.
- Bold, block writing to stand out.

Language
- Does not show a large use of words - pretty simple; 'Pete's Love Child', 'March Against Cuts.'
- Shows the use of repetition; 'Fabio's Phwoar Phwoar two' to add effect.
- No captions.


The Sunday Times
Target Audience: 40+
Genre: Newspaper
Narrative: Political based news on the economy as well as World News.
Representation: World News - Shows many bold headings of news we 'need' to know about as it effects us.

Visual Codes
- Bold, block headings for each news article.
- Shows whole articles on the front cover.
- Top of the page shows 'Win an Ipad 2' and 'Fashion for less than £100' which could show that the Upper Class read this newspaper because of the cost (expensive).

Layout and Design
- Bold headings which accompany an article but do not include many images.
- Text is set out in columns.
- No real colour scheme other than black and white.
- Top and bottom of page shows adverts within rectangular boxes.

Language
- Formal Register
- Headings are not as catchy as a red top newspaper.
- Factual Information.