Music Video Analysis

Alicia Keys and Jay Z - Empire State of Mind
http://www.youtube.com/watch?v=LjhCEhWiKXk

Pop Genre:- RnB, with images that are fast paced.

Narrative:- It is showing what your life would be like 'Now your in New York.' There are links from lyrics to visuals.

Representation:- Popular, fashionable people, showing how they live glamorous lifestyles through the clothes that they wear, through make up and through hairstyles.

MICRO ANALYSIS:

Visual Codes:- Personally, i would say the video shows a use of four main focuses, either; Jay Z alone, Alicia Keys alone Jay Z and Alicia together, or images of America. They also show a use of close up and wide shots (Voyerism, Andrew Goodwin).

Editing:- Fast paced, for example; shows the use of quick shots, Lyrics fit into the images used and shows the use of jump-cuts (midshot to close up).

Mise-en-scene:- The video is in black and white, the costumes used are stylish to show the glamorous lifestyles they lead (tight fitting clothing used). Possibly shows high production value as they are top rated stars.

Uses and Gratifications:- The audience are able to involve themselves in this music video because they may be able to relate themselves to the lyrics and surroundings. The personal identity of this music video shows how the media allows us to reaffirm the identity and positioning of ourselves within society.