The poster I analysed showed a little girl in a field about to pick up a needle and the catchphrase for this poster was; ‘Drug dealers don’t care where dirty needles end up. Do you?’ I think this is a really effective catchphrase because it is directly involving the audience by asking them the question of ‘do you?’ Another effective point to comment on, on this poster would be the image used. The reason I am commenting on the image is because it makes the little girl and the needle stand out to show that they play the main role within the poster and everything else around is dull because nothing else matters. My personal opinion towards this poster is that it is extremely effective because if parents or young adults wanting children saw this then it would make them think twice about taking drugs and also give them ideas on how to combat drug abuse. Overall, the drugs campaign poster is extremely eye-catching because the image and the catchphrase stand out well and could trigger people’s emotions whether they are teenagers, young adults or older adults. However, I think the graphology could be improved on the poster as I think the catchphrase could be written in a larger, bolder font.
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