Pre-Production

For our PSB adverts out group chose the topic of drugs in which the aim will be to make people aware of the effects of drugs and how they can get help. Within our group I was allocated the role of producer. Throughout my pre-production I carried out primary and secondary research of websites and adverts relevant to our topic choice. For my primary research I created a questionnaire, which I then handed out to 10 different people, five of an older age group and five of a teenage age group. In my questionnaire I asked questions that enabled me to find out people’s opinions of drugs campaigns and how they think they could be improved. On the other hand, for my secondary research I analysed the ‘Talk to Frank’ website, and analysed some drugs adverts. The conclusion I came to when analysing these adverts was that although there are quite a few drugs campaigns out there, they are not very effective. Within our group we all played a part in contributing to the pre-production booklet in which we were all given an individual task. My contribution towards the pre-production booklet was to complete the production schedule and the press kit release/treatment package. The reason I had to complete the press kit release was because my idea was one of the idea’s we had chosen to create an advert on. Finally, each of the group had an individual storyboard and poster to be completed by a set date. Both my poster and my storyboard included original images that I had taken myself, and edited using Picasa 3 using my home computer.