Second Piece of Primary Research

For a second piece of primary research i found a drugs advert on youtube.com and conducted a focus group of 5 people in which i asked them to watch this video and tell me what they think was good about it, what they think was bad about it, and how they think it could be improved?
http://www.youtube.com/watch?v=V75yvaYGyTA&feature=list_related&playnext=1&list=SPC09895C2453FEE35

The answers I received from my focus group were things such as:

• They picked up on a line used in the advert 'they told me i wouldn't get hooked on the first hit, they lied'. They thought this showed that people shouldn't just try drugs because they have been told they won't get addicted, as they do not know what affect it could have on them. 
• They picked up on a crime used such as thieving because they thought that a druggy would be so addicted to drugs that they would do anything to get money to pay for more drugs. 

One negative thing about only having a focus group of 5 people was that they did not really know what was bad about the advert or what could be improved. Therefore, if i conducted a focus group again in the future for a different task i would make sure that i used more than 5 people as i did not get very good feedback, so could not contrast my results. 

Secondary Research for PSB Advert

The poster I analysed showed a little girl in a field about to pick up a needle and the catchphrase for this poster was; ‘Drug dealers don’t care where dirty needles end up. Do you?’ I think this is a really effective catchphrase because it is directly involving the audience by asking them the question of ‘do you?’ Another effective point to comment on, on this poster would be the image used. The reason I am commenting on the image is because it makes the little girl and the needle stand out to show that they play the main role within the poster and everything else around is dull because nothing else matters. My personal opinion towards this poster is that it is extremely effective because if parents or young adults wanting children saw this then it would make them think twice about taking drugs and also give them ideas on how to combat drug abuse. Overall, the drugs campaign poster is extremely eye-catching because the image and the catchphrase stand out well and could trigger people’s emotions whether they are teenagers, young adults or older adults. However, I think the graphology could be improved on the poster as I think the catchphrase could be written in a larger, bolder font.