Advertising

Advertising is...
WORTH: £19 billion
ACCOUNTS FOR: 6.4% of economy.


Type of TV Advertisements:
Dramatisation involve the product or service as part of a story, usually with the basic narrative structure - a beginning, middle and end. The resolution almost always features the product or service in question.
Testimonial - individual has used a product or service, and is so satisfied with it that they testify its benefits. Can be approached in different ways: Average consumer testimonial or celebrity testimonials.
Demonstration gets straight to the point and benefits of a specified product or service. Demonstration adverts use the full potential of moving images as these type of adverts would not be as effective in radio or print media.
Spokesperson/Sales pitch - usually feature a presenter who addresses the audience, directly through the camera, breaking the fourth wall. Inherit qualities of radio adverts and rarely use inventive or exciting visuals - focus is the message itself.
Documentary - could be shot in a documentary or news bulletin style, and hence would adopt these various styles i.e presenter, handheld camera and low-production values.
Song and Dance Productions involve catchy songs, mixed with fast-paced editing. Often involve a parody of a film or TV show and have numerous cultural references.
Analogy promote a likeness between 2 things represented as a visual metaphor. Purpose is to show a relationship between this product and something else.


Finally...
It is important to remember that categories are broad generalisations and that advertisers could use any number of these techniques.


T-MOBILE FLEXT ADVERT

• Analogy of what they are offering
• Everything flexes for you - relevant because the advert is showing you a flexible phone plan.
• Summertime advert - uses music that is calm, relaxed and happy - makes you think you wouldn't have any worries with it. 
• Poking the woman through the glass window shows how he can do anything on this plan.
• Target audience - 18-25 but i think it would actually target a more broad audience.