Radio in Transition
Radio is undergoing a digital revolution - every bit as profound as that affecting TV and the eventual outcomes are uncertain.
OFCOM - Regulate TV and radio sectors, fixed line telecoms and mobiles plus the airwaves over which wireless devices operate.
Reaching the Audience
90% of the population are tuning in every week and is it available across increasing range of platforms.
Differing Types of Radio:
- Publicly-Funded
- Commercial - eg. heart, capital FM. (Waving connections)
- Community and Voluntary - eg. Hospital, (non profit)
BBC has a current share of over half of all the listening hours and in the past the BBC has dominated national service provision.
Commercial Radio
Has just 42% of share totals. Has a core audience of 15-44 year olds, share is substancially greater than that of the BBC.
Community and Voluntary
Niche radio - needs of distinct community, enjoy close relationships with audiences.
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